Trends, Innovations and Challenges of Digital Ethnography in Latin American Postgraduate Studies (2020-2025)

Abstract

Digital ethnography has become a central methodological approach in the social sciences, especially in the Latin American context, where the digital mediation of social life was intensified by the Covid-19 pandemic (2020-2025). This article aims to map the landscape of postgraduate research in Latin America that has reflectively focused on the application of this method. A systematic literature review was conducted in regional repositories. The analysis of the corpus reveals three key findings: trends, innovations, and challenges. It concludes that there is a significant gap between the widespread pragmatic application of the method and the limited theoretical reflection on it, suggesting a future research agenda focused on theorizing from the Global South.