This article faces the tension, formation and main characteristics of the field of health promotion at schools to examine the limits, and potentials of its institutionalization in Argentina. Firstly, we state the main phases of the process of constitution of such field at an international level, summarizing the factors that make its experimental phase difficult. Then, and using present bibliography, tools of social contemporary theory and our own works in the field, we analyze the main paradigms present when facing health and education, highlighting the conceptions of presupposed/reproduced subjectivity from them. Finally, we think over the potential of the institutionalization of the health promotion democratic paradigm at schools to generate subjectivity policies in the present context of our societies.
Keywords: Health Promotion, Education, Social Medicine