Abstract
The article describes and analyzes the process of transformation of the social representations about to the health/illness/attention processes pregnancy-childbirth-puerperium, through three generations of couples and the condition of gender. It's from the role that plays the biomedical ideology represented in the clinics of the social security, and the relations that operate between men and women, that is possible to distinguish the protective elements and curative, as well as the elements of existing stress. The work shows how play the genders through three generations in terms of mutual contribution, their demand and evaluation to the attention received by the obstetricians or to the services of medical attention, and the effect of the medicinal on men and women of the third generation.